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Manager of Ecommerce

Focus on the Family Colorado Springs, Colorado
manager digital manages marketing team store manager management lead delivery advertising strategy growth
September 12, 2022
Focus on the Family
Colorado Springs, Colorado

The Manager of Ecommerce position exists to drive the strategy, performance, and growth of Focus on the Family s ecommerce revenue, reach, and relationships through the online store and other digital channels. Equipped with a new ecommerce platform, the Manager of Ecommerce will be charged with leading Marketing, Inventory Management, Research and Development, as well as administrative duties to grow the ecommerce business for the ministry. The Manager of Ecommerce will oversee the operations of the Focus brick-and-mortar Bookstores, assisting the Bookstore Managers in the strategy, performance, and growth of store revenue. This position will lead a team consisting of an Operations Specialist, UX Designer and the Bookstore Managers to measure performance and deploy strategies for improvement in a fast-paced environment.


Essential Duties/Responsibilities:


Marketing:

Owns performance scorecard and reports on results

Works closely with Digital Solutions Team to optimize user experience and site performance following industry best practices

Partners with the Digital Engagement Team to integrate the ecommerce store into the constituent journey

Manages product promotion on internal websites and company email platform, such as FOTF.com, AdventuresinOdyessy.com, etc.

Reports and analyzes defined metrics, complete with action items for improvement

Owns and manages the BigCommerce platform

Owns and manages Focus Digital (Salesforce platform)

Trains Focus staff on BigCommerce and Salesforce platforms

Manages webs analytics tools for the ecommerce store and digital delivery website

Employs conversion rate optimization tactics and best practices

Optimizes the ecommerce store and digital delivery website for organic search (SEO)

Partners with Advertising Team to develop and execute paid advertising campaigns

Manages digital marketing channels, such as iTunes, Amazon, and Google Play


Inventory Management:

Owns and manages the relationship with fulfillment partner

Forecasts for all marketing campaigns and communicates with supplier to ensure proper fulfillment

Manages Focus-owned products to ensure ample stock

Manages digital products and digital delivery

Serves as point of contact for digital product vendors

Maintains product master

Manages P&L


Research and Development:

Develops and executes test scenarios using a variety of methodologies (A/B, Multivariate, User, etc.)

Analyzes and implements testing results

Manages relationship with development partners


Administrative:

Manages Ecommerce and Bookstore teams

Trains and develops staff on ecommerce best practices, as well as professional development

Manages department budget


Other Duties/Responsibilities:

Performs other duties as assigned


Managerial Breadth/Scope of Job:

Supervises a team of 1-3 staff


Working Environment/Physical Requirements:

Office environment


Working out of Colorado Springs office is required


JOB QUALIFICATIONS/REQUIREMENTS:

Character/Spiritual:

Exemplifies Ephesians 5:1-2, Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...


Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer


Prays personally for Focus on the Family s staff and constituents and may occasionally lead in a public prayer


Engages in Christian ministry


Demonstrates behaviors aligned with FOF core values


Personal Characteristics:

Lead by example


Strong team player


Detailed oriented


Initiative and action oriented


Good problem-solving skills


Knowledge/Experience:

Bachelor's Degree with emphasis in Marketing, Advertising, Business, Communications, or equivalent


5-7 years of experience in product marketing with an emphasis in e-commerce sales and distribution


Strong knowledge in e-commerce and digital distribution industry


Experience in working with iTunes, Amazon and other digital service providers preferred


Working knowledge of CBA, Special Markets, and Christian publishing industry preferred


Working knowledge of financial reports


Working knowledge of Focus on the Family mission, philosophy, core values and priorities


Experience in brick-and-mortar retail a plus


Skills, Abilities and Special Talents/Gifts:

Ability to think critically and strategically in developing marketing plans for a wide variety of digital resources


Excellent verbal and written communication skills


Strong organizational skills


Excellent orientation to detail as well as the "big picture"


Excellent knowledge of digital, ecommerce and social media platforms


Competent in the use of MS Office, Macintosh, and other software applications


Experienced in working with outside representatives and management at all levels


Strong negotiating skills



Salary Range: $61,328 to $72,745/yr.


Focus on the Family puts a high value on our team members and offers a unique benefit package.


Employees scheduled for 30 hours or more per week are eligible for:

Medical Plan

Dental Plan

Life Insurance

Disability Insurance

Flexible Spending Accounts


Employees scheduled for 20 hours or more per week are eligible for:

Legal Shield/ID Shield

AFLAC

Retirement Plan

Vacation Time

Sick Time

Holidays

Service Awards


Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits.


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